I am so looking forward to having a Crodino next week while in Italy. Crodino is a trademark brand owned by the Campari Group since the mid-1990s but it is often used as a generic term for an “analcolico” or a drink without alcohol. Crodino is named for the town of Crodo in Piedmont where it has been produced and bottled since 1964.

The Campari Group was founded in 1860 and today is the sixth-largest player in the spirits industry. This slightly bitter orange-yellow drink is perhaps the most widely ordered analcolico in the world. Italians have it at every time of the day, generally with chips. I’m going on vacation with my son and I think he’ll like the orange color – arancione, one of his favorite words in Italian and our favorite color.