Italian olive oil producers are making a stand to differentiate their products from those of other nations. For too long they say, other nations have been bottling olive oils in such a way that it seems that they are from Italy when in fact, they are not. This is true of many Italian products be it cheese, coffee, or panettone.

Unaprol, the Italian consortium of olive oil producers, has decided to make a stand and has created the 1.0.0.% Qualita Italiana Brand. Unaprol represents over 600,000 olive farms. Italy is one of the world’s leading producers of olive oil with 350 cultivars that represent different aromas and flavors and are linked to specific terroirs. There are over 220 million olive trees in Italy

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