Today is a big day at Eataly, the mega Italian food marketplace on 23rd and 5th. Vinitaly, the wine fair from Verona run by Veronafiere is having a Vinitaly Day at Eataly celebration for the trade (2-6pm) and consumers (6-9pm) who bought tickets from the American Cancer Society. The event is totally sold out at this point and the logistics of it all will be exciting, complicated and busy.
I go to Vinitaly every year and am thrilled that they are having an event in New York. I’ve been working on this project for a few months now with other agencies and people and have had the opportunity to spend a lot of time at Eataly and meet the people who are responsible for making it run so well. I’m duly impressed with their professionalism and dedication.
Honestly, the first time I went to the store, it was so crowded I couldn’t get in and I was somewhat turned off. Luckily, I didn’t stop at that first time.
The more time I spend in Eataly though, the happier I am. I really like to be there in the morning when it is not so busy. At times, I look around and find a new chocolate or coffee or item that brings me back to when I was in Italy on a daily basis for 15 years. I found myself tearing up one recent morning when I was in Eataly and I realized just how much I truly missed Italy, not just my friends but the country and its mysteries and joys.
Thanks to the vision of Oscar Farinetti and his American partners, the Sapir family, Joe and Lidia Bastianich and Mario Batali, I have a little piece of Italy right near by. I never thought I would say this but thank you, it makes me very, very happy.