Today’s Monday Musings is about a little discussed fact. The promotional arm of the wine industry is dominated by a couple of firms- all of which are run by men. Today as happens on so many days another potential client and one that touts themselves as being pro-women in wine and a strong supporter of women in the industry wrote to notify me that she’s choosing between two male-owned firms. I am not sure if this will ever be a big topic to anyone but a small number of people but it’s time to at least call it what it is – being hypocritical. Sure other factors come into play but it doesn’t escape me that every single time I lose a client – it’s always to a male owned firm. Since there are so few of them – this part of the industry is 95% dominated by women-owned firms, something else is at work. Could it be that sexism still rules the roost? I would say so. I’m tired of being in the shadows and never discussing this topic for what it is. So I am calling it by it’s true name – sexism. It particularly grates on my nerves when it’s from people who purport to support women-run businesses. I can only imagine how women felt 25-50-100 years ago. We have made strides but evidently not nearly enough.
Sounds to me like they shouldn’t be promoting women power if the PR side is female dominated but they choose a man. How does that happen?
I agree. There’s so much hypocrisy involved and the glass ceiling really still is there. It’s been very disheartening.
Didn’t want to “like” this post for obvious reasons! I’m sorry there’s still such a schism between what folks say is important and how they ultimately act. I admire the experience, time, and attention you offer your clients. It will be their loss in the end.
Thank you for the support and kind words.I greatly appreciate them.