Musing On Wine Education: New Course from Vinexpo


According to an email I received today, Vinexpo and KEDGE Business School have a new program for the Global Wine Industry. The certificate is called the VINEXPO EDU Wine & Spirits Marketing Certificate. It will be taught in Paris at Kedge in January of 2017 in English. They note that it, “combines worldwide experts’ speeches with master classes led by specialized professors as well as networking events. Applied marketing, negotiation strategies and consumer behavior courses are at the heart of this process. The program also supports the professional development of participants by providing individual coaching sessions, helping you build your own marketing and business plans.” The initial course will be offered from January 16 to 20, 2017. They mention as well that it should be a great networking opportunity. Very interesting. Everyone is getting very serious about their educational offerings in the wine industry from all angles.

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